eHarmony is one of the most established and trusted names in online dating, founded in 2000 and known for its proprietary Compatibility Matching System based on a detailed relationship questionnaire. The platform generates an estimated $200 million+ in annual revenue and ranks among the top 5 revenue-generating dating platforms in the US. Targeting relationship-focused adults primarily aged 30-55, eHarmony operates in the US, UK, Canada, and Australia. The affiliate program pays ~30% per paid subscription plus $10 per free registration via CJ Affiliate (US) and Awin (UK/Australia). The 45-day cookie is above the dating industry average.

Match.com is the pioneering flagship brand of Match Group (NASDAQ: MTCH), the world’s largest portfolio of online dating platforms. Match Group reported $914M in Q3 2025 revenue and serves an estimated 14.5 million paying subscribers globally across its brands including Tinder, Hinge, and OkCupid. Match.com itself remains one of the most recognized dating brands in the US, UK, Canada, and Australia. The affiliate program via CJ Affiliate pays 40% commission on subscription revenue when a free user upgrades to paid. Available on both CJ Affiliate and FlexOffers, with real-time reporting and high-quality creative assets.