Commission Structure Explained

888 Affiliates pays Up to 40% RevShare across casino, sport, and poker products (RevShare / CPA / Hybrid). Revenue share models align the affiliate’s interests directly with the advertiser’s success. The more value your referred customers generate, the more you earn. This model typically rewards affiliates who drive high-quality, high-spending users rather than maximising raw volume.

Cookie Duration & Attribution

The 30 days cookie is standard for this category. Most conversions for this type of product happen within the first week of a click, so the window is typically sufficient for motivated buyers — though it does leave less room for delayed decision-makers.

Payment Threshold & Schedule

The minimum payout threshold is USD 100. This is on the higher end. Lower-volume affiliates may experience longer gaps between payouts.

Referral Commission

888 Affiliates also offers a referral commission: N/A. This sub-affiliate structure lets you earn from other affiliates you refer to the program — an additional passive income stream on top of your direct conversion commissions.

Affiliate Support & Contact

[email protected] | 888 Affiliates team

Who Should Promote the 888 Affiliates Affiliate Program?

This program is best suited for publishers, bloggers, and content creators whose audience has genuine interest in 888 Affiliates’s product category. Review sites, comparison guides, and niche blogs covering related topics tend to see the strongest conversion rates. The RevShare / CPA / Hybrid model works well for traffic-focused affiliates who can drive consistent volume to the program’s landing pages.

About 888 Affiliates

888 Affiliates is the official affiliate program for 888 Holdings, one of the oldest and most trusted names in online gambling since 1997. The program covers three distinct product lines — 888casino, 888sport, and 888poker — allowing affiliates to promote multiple gambling verticals under a single account and shared player pool. Commission rates reach up to 40% RevShare depending on monthly performance. 888 Holdings is publicly listed on the London Stock Exchange and holds gambling licences in Gibraltar, UK (UKGC), and several other regulated markets. This regulatory transparency makes 888

Best Content Types for Promoting 888 Affiliates

CPA programs convert best through direct-response content: reviews, tutorials, and comparison pages where the reader is ready to act. Email sequences and retargeting campaigns also work well for driving the specific action the program pays for.

How to Join the 888 Affiliates Affiliate Program

Apply directly through the official application page. Most programs in this category require an active website or promotional channel, a brief description of how you plan to promote the offer, and agreement to the program’s terms. Approval typically takes 1–5 business days. Once approved, you receive unique tracking links and access to available creatives.