Commission Structure Explained

FanDuel Affiliate Program pays Up to 35% RevShare of net gaming revenue OR CPA $25-$35 per qualifying customer (Revenue Share / CPA). Revenue share models align the affiliate’s interests directly with the advertiser’s success. The more value your referred customers generate, the more you earn. This model typically rewards affiliates who drive high-quality, high-spending users rather than maximising raw volume.

Cookie Duration & Attribution

The 30 days cookie is standard for this category. Most conversions for this type of product happen within the first week of a click, so the window is typically sufficient for motivated buyers — though it does leave less room for delayed decision-makers.

Payment Threshold & Schedule

The minimum payout threshold is $50. This is a reasonable threshold that most active affiliates will clear monthly.

Affiliate Support & Contact

Professional affiliate support via [email protected]; Income Access platform support

Who Should Promote the FanDuel Affiliate Program?

This program is best suited for publishers, bloggers, and content creators whose audience has genuine interest in FanDuel’s product category. Review sites, comparison guides, and niche blogs covering related topics tend to see the strongest conversion rates. The Revenue Share / CPA model works well for traffic-focused affiliates who can drive consistent volume to the program’s landing pages.

About FanDuel

FanDuel is the largest online sports betting and DFS operator in the United States, owned by Flutter Entertainment — the world’s largest online betting company. FanDuel consistently holds 40%+ of the US online sports betting handle in competitive states including New York, New Jersey, and Pennsylvania. Flutter’s 2024 US revenue exceeded $5 billion, driven primarily by FanDuel. The affiliate program uses Income Access — the industry-leading iGaming affiliate tracking platform — ensuring transparent reporting and professional payment processing. Multi-product ecosystem: sportsb

Best Content Types for Promoting FanDuel

CPA programs convert best through direct-response content: reviews, tutorials, and comparison pages where the reader is ready to act. Email sequences and retargeting campaigns also work well for driving the specific action the program pays for.

How to Join the FanDuel Affiliate Program

Apply directly through the official application page. Most programs in this category require an active website or promotional channel, a brief description of how you plan to promote the offer, and agreement to the program’s terms. Approval typically takes 1–5 business days. Once approved, you receive unique tracking links and access to available creatives.