Commission Structure Explained

Kraken Affiliate Program pays 20% lifetime revenue share on all trading fees from referred users (Lifetime Revenue Share). Revenue share models align the affiliate’s interests directly with the advertiser’s success. The more value your referred customers generate, the more you earn. This model typically rewards affiliates who drive high-quality, high-spending users rather than maximising raw volume.

Cookie Duration & Attribution

The 180 days cookie window is competitive — most affiliate programs offer 30 days or less. A longer attribution window gives your audience more time to complete the conversion after clicking your link, which is especially valuable for high-consideration purchases where users research across multiple sessions.

Payment Threshold & Schedule

The minimum payout threshold is $100. This is on the higher end. Lower-volume affiliates may experience longer gaps between payouts.

Affiliate Support & Contact

Impact.com affiliate dashboard with enterprise-grade reporting; affiliate support via [email protected]

Who Should Promote the Kraken Affiliate Program?

This program is best suited for publishers, bloggers, and content creators whose audience has genuine interest in Kraken’s product category. Review sites, comparison guides, and niche blogs covering related topics tend to see the strongest conversion rates. The Lifetime Revenue Share model works well for traffic-focused affiliates who can drive consistent volume to the program’s landing pages.

About Kraken

Kraken is one of the most respected and longest-operating cryptocurrency exchanges in the world, founded in 2011 in San Francisco. The exchange doubled its revenue in 2024 to a record $1.5 billion and achieved $472 million in Q1 2025 revenue — a 19% year-over-year increase. With 10+ million registered users across 190+ countries and the high-profile $1.5 billion acquisition of NinjaTrader, Kraken is aggressively expanding into institutional markets. The affiliate program uses Impact.com — enterprise-grade tracking trusted by thousands of global brands — and offers 20% lifetime commission

Best Content Types for Promoting Kraken

Revenue share programs reward publishers who attract high-value users. In-depth guides, case studies, and expert reviews attract the serious, high-spending audiences that generate the most valuable referrals.

How to Join the Kraken Affiliate Program

Apply directly through the official application page. Most programs in this category require an active website or promotional channel, a brief description of how you plan to promote the offer, and agreement to the program’s terms. Approval typically takes 1–5 business days. Once approved, you receive unique tracking links and access to available creatives.