Commission Structure Explained

DraftKings Affiliate Program pays 25%-40% RevShare of net gaming revenue OR CPA $40-$600+ per player (varies by product and state) (Revenue Share / CPA). Revenue share models align the affiliate’s interests directly with the advertiser’s success. The more value your referred customers generate, the more you earn. This model typically rewards affiliates who drive high-quality, high-spending users rather than maximising raw volume.

Cookie Duration & Attribution

The 30 days cookie is standard for this category. Most conversions for this type of product happen within the first week of a click, so the window is typically sufficient for motivated buyers — though it does leave less room for delayed decision-makers.

Payment Threshold & Schedule

The minimum payout threshold is Not publicly disclosed. This is one of the lowest thresholds available — even new affiliates with modest traffic can reach it quickly and maintain regular payouts.

Affiliate Support & Contact

In-house affiliate management; dedicated compliance support for state-level gambling regulations

Who Should Promote the DraftKings Affiliate Program?

This program is best suited for publishers, bloggers, and content creators whose audience has genuine interest in DraftKings’s product category. Review sites, comparison guides, and niche blogs covering related topics tend to see the strongest conversion rates. The Revenue Share / CPA model works well for traffic-focused affiliates who can drive consistent volume to the program’s landing pages.

About DraftKings

DraftKings is one of the premier digital sports entertainment companies in the United States, publicly listed on Nasdaq (DKNG) and operating across DFS, online sportsbook, online casino, and iGaming. The company generated over $4.7 billion in revenue in fiscal year 2024. Licensed in 20+ US states with exclusive data partnerships with NFL, NBA, MLB, and PGA Tour. The affiliate program offers two earning models: 25-40% RevShare on net gaming revenue or CPA from $40 to $600+ for premium state/product acquisitions. Monthly Net-30 payment cycle managed entirely in-house.

Best Content Types for Promoting DraftKings

CPA programs convert best through direct-response content: reviews, tutorials, and comparison pages where the reader is ready to act. Email sequences and retargeting campaigns also work well for driving the specific action the program pays for.

How to Join the DraftKings Affiliate Program

Apply directly through the official application page. Most programs in this category require an active website or promotional channel, a brief description of how you plan to promote the offer, and agreement to the program’s terms. Approval typically takes 1–5 business days. Once approved, you receive unique tracking links and access to available creatives.